Freelance B2B Copywriter
Copywriting for B2B
and SaaS Companies
Communicate your value, build deeper relationships with your buyers, and increase revenue for your business.
Request CopywritingWhat can I (copy)write for you?
To help your website grow and succeed, have me write the words you need!
Confusing copy kills your leads, sales, and trust. I help B2B services and small businesses with website copywriting that attracts, persuades, and converts.
Full Website Copy
Launching a new site or are you overdue for a refresh? I specialize in website copy that’s clear, strategic, and fine-tuned to convert.
Rewrite your website’s copyHomepage Positioning
Most homepages have a positioning problem, not a copy problem. Let’s get clear on who it’s for and why they should pick you.
Fix your homepageSingle Landing Page
One page, one goal. Whether you’re after 10x conversions, #1 search rankings, or both, I’ll help you get there with ROI-focused copy.
Get landing page copyBrand Messaging
Your brand should sound like you and not your boring competitors. Let’s define your voice, positioning, and core brand statements together.
Tell a better brand storyCampaign & Ad Copy
Ads, emails and the landing pages behind them, for clients whose website or landing page I’ve worked on.
See campaign copySEO Blog Writing
SEO is far from dead. It just takes a smarter content strategy that aligns search intent with the way your audience is really buying online.
Publish articles that drive revenueWebsites
Fast websites you own, built with AI and written by a copywriter, from a 72-hour starter site to a custom build.
See website optionsFractional CMO
Your copywriting & marketing operator: strategy plus the work, for a fixed block of time each month.
Meet your operator2026 Pricing
I’m always transparent with my copywriting rates so you can budget your project without wasting your time—or mine.
See my pricesLet's Win The Hearts & Minds of Your Target Buyers
Compelling copywriting has the ability to capture attention, evoke interest, and inspire your audience to complete a sale.
Right now, you likely have a website launched, a sales funnel built, and a clear objective for online sales. You probably know your target audience along with their desires, motivations, and pain points. You may be experimenting with marketing and (hopefully) sales are starting to come through.
Yet, how much more effective can your business be with copywriting—do you know?
I'm here to help you STOP losing significant revenue throughout your online sales processes. I'll learn about your business and use this information to produce copywriting that communicates your value, builds genuine relationships with your buyers, and increases your online revenue.
Is your message working to convert visitors into buyers?
Communicate Your Value
Visitors to your website and landing pages make buying decisions within seconds of arrival.
Effective copywriting starts by turning your unique selling propositions into a clear and concise message. I'll help you articulate your value and create statements that explain exactly what you offer the moment your buyers interact with your online sales system.
Stop struggling to find the right words to capture the value of your business. Let's make your website and landing pages distinctly unique from your competitors and clearly understood by your buyers.
Build Genuine Relationships
When you understand the needs of your buyers, you create meaningful connections with them.
Communicating your value is just the beginning, the next step involves messages that resonate with your buyers. Your copywriting should speak their language, identify their pain points and eliminate as many obstacles as possible. If they can imagine a better future because your product or service helps them achieve their goals, you'll have a new buyer.
Take a look at the copywriting you use right now. If you're spending too much time talking about you and your business, you've missed the mark. The key to building a genuine relationship online is by writing in a way that speaks directly to them.
Increase Your Revenue
The main purpose of any website or funnel is to generate revenue—that's the bottom-line.
Communicating the value of your business and identifying the needs of your buyers is the key to success for your online business. Once you've figured out the best approach to achieve this, ongoing A/B testing will continue to improve conversions and increase revenue.
If you need strong, persuasive messages for your website, landing pages, and emails—my copywriting services can help. I'll provide you with the best possible foundation for your online marketing and sales strategies. I can also write multiple variations of website and email copy for you to split test to find new ways to grow your business.
The more you think, the more competitors gain.
Stop missing opportunities to grow your revenue. Get compelling copywriting to improve your bottom-line!
“I still recall of a referral that came in the very next day…”
“Jef has served us well in portraying the overall brand attributes I aspire to deliver and has garnered many positive reactions from its visitors who end up sharing these insights directly in person. In addition, the site and booking forms have generated inbound referrals indeed. I still recall of a referral that came in the very next day the site went live!”
Cathy Ierullo, Clinical Director at New Path Psychology
SIMPLE & STRAIGHT-FORWARD
Here's What Happens When You Hire Me
I have a simple and straightforward 3-step process that guides the way we'll work together. I'll only ever recommend copywriting services which I genuinely believe will benefit your business and increase your revenue. This also means, if for any reason I can't find a way to help your business, or we're simply not the right fit, I'll offer some suggestions to send you in the right direction.
Step 1. Understand & Communicate
A project's success depends entirely on the communication we establish before I write a word or you spend a dime. To achieve this, I encourage all clients to start with a 30-minute intro call so we can look at your business, your customers, and your competition together. It allows me to spot any major problems, offer strategic suggestions, and advise next steps to improve your revenue generation.
Why start with a call?
- Perhaps your website is outdated, your sales funnel is broken, your marketing message is weak. Whatever the reason, it's best to put your situation into perspective before spending thousands of dollars on copy and ideas which may not be needed right now.
- Some businesses may not be able to afford my fees for copywriting. However, a call offers them a chance to gain deep insights on their website and online strategy. By collecting and analyzing key data, I can provide unbiased feedback so businesses can make the best decision to improve over time.
If our call shows where my copywriting can improve your business, I’ll send a quote for the services that will help reach your online goals. You’ll find my current prices below.
Step 2. Research & Write
Before I can write, you must complete an in-depth questionnaire to help me understand your target market, ideal buyer, top competitors, and unique selling proposition. It’s important that you provide as much information as possible. I'm more than willing to assist you with researching market trends and consumer behavior. However, as an expert of your business, this is a collaborative step that depends on collecting all essential pieces of information before I move forward with writing your copy.
After I receive your responses to the questionnaire I can conduct my research. I will then write a unique voice and compelling message to help your business stand out while effectively connecting with the hearts and minds of prospective buyers. I'll also help to establish your unique selling proposition and create the best copy focused on achieving your goals and KPIs.
Step 3. Review & Revise
Your answers to the questionnaire provide the foundation for me to write effective copywriting. Any information I have will be used to independently write all the copy you requested within the scheduled delivery time. You will receive access to the copy once completed so you can review, add feedback, and request changes within the refinement window.
Scheduled Delivery Time
Project delivery dates are based on your urgency and my schedule availability. Typically, it takes 3 to 5 days to complete web page copy for 5 to 7 pages (double this time for larger projects). If my schedule is booked up, the delivery may take longer with project times ranging from 2 to 6 weeks.
7-Day Refinement Window
You get a 7-day refinement window after I deliver the completed first draft. You can request changes as long as they fit within the scope of the project you originally requested. My top priority is quality, results-driven copy, not profiting from writing that won’t work.
Analyze Your Metrics & Measure ROI
When we work together, my focus is to help you improve your sales process and increase your revenue. I may suggest SEO strategies, web design tips, or automated email ideas. With every service I provide, I take great pride in delivering high-quality, results-oriented copywriting.
However, at the end of the day, you are the decision-maker for your business, which means, you have the final say in the approach you take to grow your business online. I highly recommend that you set up analytics to track any of my copywriting services you use to measure the return on investment. If you're unsure how to do this, I'd be more than happy to help and send quarterly reports to measure my performance.
2026 pricing
Transparent prices, so you can budget before we talk
Websites
Homepage
Strategy deck, customer research, full wireframe and copy.
$1,500
5-page site
Strategy deck, customer research and copy for 5 core pages.
$4,000
Campaigns
Single page and ad pack
Strategy deck, ad hooks, page wireframe and production copy.
$1,000
Full campaign funnel
Strategy deck, ad hooks, 5-email sequence, landing page and production copy.
$2,300
Content
Content sprint (1 month)
4 publish-ready SEO or thought leadership articles, topic roadmap and distribution assets.
$1,600
3-month content engine
12 publish-ready articles (one a week), topic map and distribution assets.
$4,500
Prices exclude tax. Every project includes a 7-day refinement window.
Letters from a Copywriter
Honest letters on words, selling, and staying human in the AI era.
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