Is Your LP Not Converting?

Get a Landing Page Roast

I’ll review your landing page’s copy and design, pinpoint where you’re missing opportunities, and deliver a detailed document of what to fix and why.

Book my roast · $100 USD

The short version

What is a landing page roast?

A landing page roast gives you an honest outside perspective of one of your weakest web pages. I’ll go through it the way a visitor would, helping to uncover what helps or hurts conversions, while documenting what I’d do differently and how to fix things.

It also helps if you can provide access to your analytics and/or search data. Otherwise, I’ll just focus on your landing page’s positioning, copy, and design while testing for any bugs or friction points.

Book my roast · $100 USD

What I look at

Visitors decide in seconds. Here’s what I check.

Your messaging

Is your copy speaking to the right person, and does it make them want to act? I’ll point out anything that’s causing confusion or friction.

Your design and layout

Anything in your layout, hierarchy or UX that’s getting in the way of conversions, like cluttered sections or a clunky mobile view.

Your conversion opportunities

Specific areas where small changes could turn more visitors into leads or sales.

What clients say

Landing pages that started converting

“Jef helped me turn a horrible landing page for Arro.ai into something that actually converts. In fact, we’ve had 26 new sign-ups in less than a month.”
Daniel Furfaro

Daniel FurfaroFounder of Arro.ai

“Jef is one of the best freelance copywriters I’ve worked with, and I don’t say that lightly.”
Jon Nastor

Jon NastorDigitalCommerce.com

I want you

To have a better landing page

Every roast is private. Your video, your document and your page are never published online without your permission.

Who it’s for

Is a roast right for you?

Perfect for you if…

  • You’re not sure why your page isn’t bringing in leads
  • You believe your page has potential, it just needs the right fixes
  • You’re tired of AI tools that sugar-coat their feedback
  • You want an experienced human’s eye on your copy and design
  • You want clear fixes you or your developer can act on this week

A waste of $100 if…

  • You want someone to tell you your page is perfect
  • Your page isn’t live yet, so there’s nothing to roast
  • You need a full redesign or rewrite (that’s a project, not a roast)
  • You won’t act on the feedback
  • You want guaranteed numbers before you change a thing
Jef van de Graaf

Meet your roastmaster

Hi, I’m Jef Ross van de Graaf

I’m a copywriter who has spent over a decade writing for hundreds of clients around the world, and I’ve been building B2B websites since 2016. I’ve seen the same few mistakes sink landing pages for years, so I know where to look first.

More about me

Questions

Frequently asked questions

Why roast my landing page?

Because it’s hard to judge your own page. You know your offer too well, friends are too polite, and AI tools mostly tell you what you want to hear. A roast gives you an honest outside view, with clear fixes for the copy and design problems that are easy to miss.

What do I get for $100 USD?

A 15–20 minute video of me going through your page, plus one detailed document of the changes I’d make, in priority order, and 5 headline suggestions for your page.

What if I don’t like the roast?

Roasts are honest by design, so some of it may sting. All sales are final, so I don’t offer refunds. In the rare case an order has to be cancelled, any refund is partial: your payment minus Stripe’s processing fees and a handling charge.

Can you make the changes for me?

Yes. You can work through the document yourself or hand it to your developer, or get in touch about me doing the work. Either way, the document is yours to keep.

Who is this for?

Anyone whose landing page isn’t turning visitors into leads, whether you’re running ads or trying to rank. I’ve been writing and building B2B websites since 2016, so B2B companies and service providers are where my feedback is sharpest.

Order your roast

Ready? Send me your page

Just $100 USD for a private roast video and an easy-to-implement document. Please include which page you want me to roast at checkout.

Book my roast · $100 USD

Delivered within 48 hours of your order.