1-on-1 Workshops

Fine tune ideas before building your website.

I don’t want to see your website fail. My 1-on-1 workshops help you decide: who it’s for, what it needs to say, and how to build it right.

Anna Irving-Peckham talking about working with Jef
Anna Irving-Peckham athomeeldercare.ca

“Jef goes above and beyond to ensure you’re confident and valued throughout the entire process.”

Jef van de Graaf writing notes at a desk

Brand Positioning

You know you’re good at what you do. But every time you try to explain it, it comes out sounding like everyone else — and a website built on a vague message can only ever be vague.

In this live 1-on-1 session we work out what you actually do, who it’s for, and why someone picks you over the other three quotes. Get this right and every page, email and pitch afterwards gets easier.

Deliverables:

  • A positioning statement in plain language, ready to use on your site and out loud.
  • Your differentiator — the specific reason someone should choose you, written down.
  • A messaging doc you keep, whether you build with me or not.
Pricing
TBC
Duration
90 minutes
Register Online
Jef van de Graaf reviewing a website on his laptop

Website Planning

You know roughly what you want, but not what it should say, what pages it needs, or what any of it should cost. So every quote you get back is a guess, and you can’t tell which one is fair.

We map the whole thing out: the pages that earn their place, what each one has to do before someone gets in touch, and what order to build them in. You leave with a plan any developer could price.

Deliverables:

  • A sitemap of the pages you need — and the ones you don’t.
  • A job for every page, so nothing on the site is there by habit.
  • A content priority list, so you know what to write first.
Pricing
TBC
Duration
90 minutes
Register Online

No risk first step

Your investment today, deducted later.

When you invest in a workshop with me, you get 45 days to convert what you paid toward a project with me. Before your session, you’ll receive a guided questionnaire from me, which you can pass to your AI, but I’d recommend sitting down to capture what matters for your business.

Don’t worry, this is not my first time either. I’ve helped 100s like you who are trying to figure out how to get results online. I really want to see you succeed, and every session is focused on how to do that.

Fun fact: I used to be a counsellor for kids in care while living in Winnipeg. So if you just want to unload your frustration, especially given the way the world and AI are changing every day, I’m here for you.

Unsure if a workshop is the right fit for you?

Start with a 30-minute intro call. It costs just $30 CAD.

Book a 30-Minute Call

or email me