About Jef van de Graaf

  • Jef van de Graaf at a desk with a laptop and notebook

    10+ Year Copywriting Pro

  • Jef van de Graaf with a group of cyclists in Japan

    Endurance Junkie

  • Jef van de Graaf holding a WordPress logo at WordCamp Bangkok

    Online Business Builder

Adventures, History and Experiences

From Toronto, Canada · Now in Chiang Mai, Thailand

  1. 1988

    October 21

    Happy Birthday to Me

    That’s right, I’m a 90s kid.

  2. 2002 – 2007

    High School

    Begged CS Teacher to Pass Me
    & Failed Grade 12 English

    My career in “tech” started by blowing into a NES cartridge to “troubleshoot” a game that didn’t boot. Beyond that, I had to beg my Computer Science teacher not to fail me⁠. I later failed English 4U because my Grade 12 teacher was a bully⁠.

  3. 2007 – 2012

    University of Waterloo

    Got a BSc in Honours Biomedical Sciences with a double minor in Biology and Psychology.

    Jef van de Graaf peeking over a patch of goldenrod during field research

    Also a research assistant for John C. Semple:

    1. Multivariate studies of Solidago subsect. Squarrosae I: The Solidago speciosa complex
    2. Multivariate studies of Solidago subsect. Squarrosae II: The Solidago bicolor–S. hispida complex
  4. 2011

    Hitchhiking

    Toronto to Vancouver Island

    Hitched for 6+ months with a guitar and a tent. Saved ~$10K from tree planting in Northern Ontario and fruit picking in the Okanagan Valley before returning home and finishing my degree.

  5. 2012

    Cycle Touring

    Toronto to St. John’s

    Partnered with Boost: Child & Youth Advocacy Centre and started a fundraiser called Positivation. I raised over $1,000 and nearly died in Come By Chance⁠.

    Jef van de Graaf beside the Canada begins here sign in Newfoundland
  6. 2013

    University of Manitoba

    Spent a year living in Winnipeg working with kids in care as well as a group home for adults with special care needs. Took an applied counselling program to level up my communication skills for this career.

  7. 2014 – 2018

    Cycle Touring

    Toronto to Tokyo

    Sold all my belongings and took a one-way ticket to Tokyo, kickstarting the craziest adventure of my life.

  8. 2015 – 2016

    Private English Teacher

    Built my first business, privateenglishteaching.com⁠, and taught up to 65+ students in Shunan, Japan. Sold my business then continued my cycling adventure.

    Jef van de Graaf with his hands up, surrounded by his English students in Shunan, Japan
  9. April 2016

    Kumamoto, Japan

    Maple Syrup Relief

    Raised 100 000円 then cycled to Kumamoto, Japan after the earthquake devastated the city.

    Jef van de Graaf with a group of kids at a relief centre in Kumamoto, Japan
  10. 2016

    WordPress & Copywriting

    Taught myself how to build sites with WordPress and launched an e-commerce business, dropshipping kung fu shoes from Taiwan to North America. Failed at that, so I became a freelance copywriter instead.

  11. March 2017

    Masbate, Philippines

    Lakat Aklat

    Assistant volunteer teacher, providing English lessons, fun games and books to read for kids in remote areas.

    Jef van de Graaf and a fellow volunteer with kids holding books in Masbate, Philippines
  12. 2017 – 2020

    Top-Rated Upworker

    Relied on Upwork while cycling across the Philippines, Indonesia, Malaysia, and China. Returned to Canada in 2018 after my bike was destroyed in China. Registered as a company then returned to China to continue my travels to Vietnam and back to Indonesia.

    Total earnings
    $60K+
    Total jobs
    180
  13. 2020 – 2021

    COVID Era

    Escape to Thailand

    Arrived in Bangkok a month before the COVID lockdowns. Took a train to Chiang Mai and just days later, the entire country was locked down.

  14. 2021

    Deportation

    Deported by Jogja Immigration

    Had some issues with a Balinese visa provider and Jogja immigration during the peak Delta-variant period of COVID. Ended up getting deported and quarantined in my mother’s basement for 14 days.

  15. 2022 – Ongoing

    Living the Chiang Mai Dream

    It’s okay to be jealous.

  16. 2024 – 2025

    Copywriting is Dead

    Experienced my worst years as a freelance copywriter. Returned to Canada for a bit to recoup and figure out my next move.

  17. 2026

    Goodbye WordPress

    Migrated all my WordPress websites to a simple, AI-assisted workflow in June. Took about 2 months to fine-tune my process, rebuild 30+ personal sites, and turn this into a viable solution for new clients.

  18. 2026

    Games

    Built My First Games

    Released Nekoshi & Friends⁠, Stickfinity⁠,
    You Suck at Living⁠, and 11 Bored Games⁠.

  19. 2026

    10-Year Anniversary

    Currently celebrating my 10-year anniversary as a freelancer, business builder, and entrepreneur.

Who I’ve Worked With

Websites I’ve Worked On

Featured Articles

Former Copywriting Clients

Side Projects

Apps & Tools

Games