Copywriting

All Copywriting Articles

These are all the articles I have written on copywriting. Enjoy!

• All
• Direct Response 4
• Messaging 6
• Hiring a Copywriter 6

• Unclear Website Messaging Is a Positioning Problem, Not a Copywriting Problem
• The “We” Syndrome: Nobody Cares How Long You’ve Been in Business
• Why Every B2B Site Needs Message-Decision Fit
• Joseph Sugarman: The Direct Response Copywriter Who Sold 20 Million Sunglasses
• Marshall McLuhan: How the Medium Influences the Way We Think, Act, and Buy
• Is Copywriting Worth It in 2026?
• How Much Does Website Copywriting Cost in 2026?
• Why the PAS Framework is #1 for Copywriting
• The War, Death, and Resurgence of Copywriting in the “AI Era”
• Top 10 B2B Copywriting Books to Master Persuasion (and Profit)
• My Copywriting Methodology: A 3-Step Process for Results
• Struggling to Stand Out? These Brand Messaging Tips Can Help
• 4 Copywriting Myths You Need to Stop Believing
• Why Hire a Ghostwriter for Your Company’s Content?
• What is Thought Leadership Content?
• Copywriting ROI: Don’t Hire a Copywriter Until You Read This
• AI Copywriting: My 3 Ethical Rules for Using AI Writing
• 13 Types of Copywriting
• The Secret to Effective Messaging: Right Place, Right Time
• 55 Copywriting Formulas for More Clicks, Conversions & Customers
• Henry Miller's 10 Rules for Working Effectively
• 11+ Smart Writing Tips by David Ogilvy