Website Copywriting Services

Turn your website visitors into revenue

Target better clients and make more money with website copywriting that works―and converts.

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Website Copywriting Services by Jef van de Graaf
Business Owner Struggling with Website on Laptop

Stop Struggling to Find the Right Words for Your Website

You want a successful business. That means attracting leads and converting them into new and long-term buyers. But why does communicating your value online feel like a struggle?

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You're too close to your business

Writing objectively about your own work is tough. You either sound too formal or too casual, and it never quite lands the way you want. Let’s give your website the words it needs to connect with people and get them inquiring.

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You’re not reaching the right audience

Do you truly know your target audience? And, more importantly, does your copy speak directly to them? Without clear, focused messaging, you’re missing opportunities with the people who matter most.

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Your website doesn’t reflect the value you offer

You know your services are valuable, but is your copy conveying that? If your words aren’t showing the true worth of what you do, you’re leaving business on the table. Guide your visitors toward action and help your business grow.

Your website should work as hard as you do. With my website copywriting services, I'll help you turn visitors into revenue.

Jef is insanely good at creating a quality website with high-converting copy.

Mathew Mundroina

Matthew Mundroina
Managing Director, Suppleo

Website Copywriting Services

Pick a page and let's start writing. Or―check out my packages (coming soon) to get everything from brand messaging to website copy.

Homepage Copywriting

Make a strong impression with homepage copywriting that drives action.

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Service Page Copywriting

Showcase your services with website copywriting that speaks your target buyer.

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About Page Copywriting

Build trust fast with an about page that tells your story and resonates with buyers.

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Pricing Page Copywriting

Simplify your pricing with transparent copy that eliminates doubt.

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Landing Page Copywriting

Turn more visitors into leads with high-converting landing page copy.

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Sales Page Copywriting

Increase revenue with clear, action-driven sales page copywriting.

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Contact Page Copywriting

Encourage more inquiries with simple, effective contact page copy.

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FAQs Page Copywriting

Improve your buyer's confidence with well-crafted FAQs website copy.

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See how my copywriting worked for real businesses.

Read the Case Studies

Hey, I’m Jef, a website copywriting expert that helps service-based businesses thrive online.

I specialize in all things website-related—whether it’s creating SEO-driven copy that brings more traffic to your site or optimizing your messaging to convert visitors into loyal clients.

While many see copywriting as purely creative, I take a strategic, data-driven approach to ensure long-term success.

So, my goal is simple: to help service providers like you stand out, attract more leads, and grow your business with a website that works and copywriting that converts.

Jef van de Graaf, Freelance Website Copywriter
What is website copywriting?

Website copywriting is the process of creating written content for your website that communicates your value, engages your audience, and encourages visitors to take action. It’s about finding the right words to connect with potential clients and convert them into leads.

Who am I hiring to write my website’s copy?

You work directly with me, Jef van de Graaf⁠. I’ve helped 100+ business owners and B2B marketers with words, websites and better ways to sell online, and I handle your project from start to finish. No account managers, no outsourced writers.

Do you use AI to write copy?

Yes. AI is part of how I work: research, outlines, headline variations, and building the site itself.

But every line you publish is written and edited by me. AI is fast, and it also makes mistakes, misses nuance and sounds like everyone else. That’s the part I fix.

You get the speed of AI with a copywriter who knows what makes people buy.

Should I work with a website copywriter or a designer first?

Ideally, at the same time. The words should shape the design, not get squeezed into it.

You can get both from me. The website you’re on right now was written and built by me.

I build fast websites with AI (Claude Code, GitHub and Cloudflare) that you own outright: no page builders, no plugin updates, and changes go live the same day.

A starter site can be live in 72 hours. Custom builds take a few weeks, depending on the number of pages.

Interested? See my website options⁠.

So how does this whole process work?

Here’s how simple and efficient it is to get started:

  1. Book a 30-minute intro call ($30 CAD), or send me a message with a few details about your project.
  2. If your project needs deeper discovery, we start with a paid strategy session to map your pages, audience and offer.
  3. Once we agree on the pages, price and timeline, I get to work while you focus on running your business.
  4. You get the copy laid out in wireframes, or built straight into your site if I’m building it.
  5. We review it together, and you get a 7-day refinement window to request changes within the original scope.

Ready for website copy that converts?

Start with a 30-minute intro call. It costs just $30 CAD.

Book a 30-Minute Call

or send me a message