Build a website with me
AI Starter Site or Custom Website
A website written to sell, with pages built for the searches and ads that bring people in.
See website optionsAd Copywriting
Ad copy for the websites and landing pages we build together
Once we’ve built your website or reworked a landing page, I’ll help you experiment with ads strategically, so you get results faster.
*30 Canadian loonies is aboot 85 American quarters,
1,863 euro cents, or 381,993 Indonesian rupiahs.
Not a standalone service
Built for clients who’ve already invested in their message
This is for clients who’ve hired me for copywriting and AI web services, and want to test ads to get results faster. I don’t offer managed ad services, so there’s no account management, bidding or monthly retainer.
What I help with
- Ad copy and headline variations written to match your landing page
- Message match, so the promise in the ad is the first thing people see on the page
- A test plan: what to try first, and what counts as a result
- Reading the results together and deciding what to change next
Where it starts
First, a page worth sending traffic to
What I recommend
Run your ads with PostHog
I recommend PostHog to every client who runs ads.
It’s what I use on my own sites.
Clean analytics
See where visitors come from, what they do and where they leave, all in one place.
Better A/B tests
Test headlines, offers and layouts against each other, and let the numbers pick a winner.
Heatmaps and replays
Watch how real people use the page, so every change comes from what they actually do.
Frequently Asked
Ad Copywriting Questions
Do you manage ad accounts?
No. I don’t offer managed ad services. I write the ad copy and help plan the experiments, and you or your team run the account.
Why only for website and landing page clients?
An ad is only as good as the page it sends people to. When we’ve built or reworked that page together, the ad and the page tell the same story, and the tests tell us something useful.
Which ad platforms do you write for?
Google, LinkedIn and Facebook are the usual starting points. We pick the platform where your buyers already spend their time.
Do I have to use PostHog?
No. PostHog is what I use on my own sites, but if you only need simple, privacy-friendly traffic stats, Fathom Analytics is a great alternative. Either way, you need some analytics, or it’s hard to tell which ad or change actually worked.
How is it priced?
It’s scoped as part of your website or landing page project. Book a 30-minute call and we’ll work out what makes sense.
Ready to test some ads?
Book a 30-minute call and we’ll look at your page, your offer and where your buyers spend their time.
*30 Canadian loonies is aboot 85 American quarters,
1,863 euro cents, or 381,993 Indonesian rupiahs.
Letters from a Copywriter
Honest letters on words, selling, and staying human in the AI era.
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