Long-form blog content that reached the first page of Google.

The problem

Forged Axe is a venue for families, business events, celebrations and bachelorette parties. Its owner, James Anderson, wanted more of those people finding the website through search, using a variety of search terms.

He sent over a content brief outlining the main objective: long-form blog content that went after some low hanging fruit in Google.

The approach

One of the articles commissioned was a detailed guide to planning a bachelorette party in Whistler. That keyword draws roughly 100 searches a month, and there was little competition when the article was written in 2017.

When this case study was first published, the article ranked on the first page of Google and had been featured in other blog posts, which strengthens its SEO signals.

What I wrote

“The Ultimate Whistler Bachelorette Party Guide”, more than 3,500 words. Three things helped it rank:

• Long-form content. The average page ranking in Google’s top ten has at least 2,000 words. This one had well over that.
• Link density. Linking out to other sites, not only internal pages, is a positive ranking factor. It also opens the door to earning links back by telling the sites you linked to.
• Technical SEO. The site itself was built for its readers: breadcrumbs, metadata and a clear content format of headings, body and images, so the page was easy to read and easy to rank.

The topic still lives on Forged Axe’s site as their bachelorette party page in Whistler and Victoria⁠. The page has changed since I wrote the original guide.

The results

Search these keywords in Google and see what you find:

• Whistler bachelorette
• Whistler bachelorette party
• Bachelorette party ideas Whistler