/* ==========================================================================
   Local SEO service page (ported from the BAOB dev site). Everything is scoped under
   .lseo-new so none of it touches the rest of the site. Generated from the BAOB
   stylesheet by extractlseo.js; edit this file directly from here on.
   ========================================================================== */
/* registered so the spinning glow border animates (the extractor had dropped @property) */
@property --baob-card-angle { syntax: "<angle>"; initial-value: 0deg; inherits: false; }

.lseo-new {
  /* Brand */;
  --baob-red:            #E8112D;
  /* Same red, split into channels so it can take an alpha: rgba(var(--baob-red-rgb), .4).
     Keep in lockstep with --baob-red above. */;
  --baob-red-rgb:        232, 17, 45;
  --baob-red-dark:       #9A1A2F;
  --baob-black:          #000000;
  --baob-charcoal:       #222222;
  --baob-near-black:     #101015;
  --baob-white:          #FFFFFF;
  /* Accents */;
  --baob-gold:           #FFC000;
  --baob-yellow:         #FFDD00;
  /* Status green — the third light in the red/yellow/green comparison markers.
     Not a red→yellow ramp colour; chosen to read clearly as "good" at 17px. */;
  --baob-green:          #15A34A;
  --baob-blue-action:    #00378C;
  --baob-blue-bright:    #2B6CF5;
  --baob-blue-light:     #BEEBFC;
  /* Neutrals */;
  /* The site's grey surface — hero, panel bands, cards. Warm, not neutral: a
     touch of yellow in it (#F4F4ED) so it sits with the brand's red/yellow ramp
     instead of reading as cold screen-grey. */;
  --baob-gray-100:       #F4F4ED;
  --baob-gray-200:       #EFEFEF;
  /* Sand edge — the secondary button's outline and its pressed fill. Dark enough
     to hold a shape against gray-100 with no border at all (the press goes
     borderless), warm enough to belong to the same family. */;
  --baob-gray-300:       #D0D0C0;
  --baob-gray-500:       #999999;
  --baob-gray-550:       #545454;
  --baob-gray-600:       #626262;
  /* Type */;
  /* TWO FACES ONLY: Inter (body + UI) and Source Serif 4 (headings + pull quotes).
     Inter replaced DM Sans on 2026-07-18 — DM Sans came across in the original
     Betheme token extraction, but the mark is Inter, so the UI matches it now. */;
  --baob-font:           "Inter", -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Oxygen-Sans, Ubuntu, Cantarell, "Helvetica Neue", sans-serif;
  --baob-serif:          "Inter", -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, sans-serif;
  /* headings */;
  --baob-h1:             62px;
  --baob-h2:             46px;
  --baob-h3:             32px;
  --baob-h4:             26px;
  --baob-h5:             22px;
  --baob-h6:             14px;
  --baob-body:           16px;
  /* Button signature */;
  --baob-button-bg:         var(--baob-red);
  --baob-button-bg-hover:   var(--baob-charcoal);
  --baob-button-color:      var(--baob-white);
  /* UNIFORM 1px on all four sides — this is the outline .btn--ghost always
     had, and Jef's reference for how every button should look. It used to be
     `2px 2px 0 2px`: heavier strokes AND no bottom border at all, which read
     as inconsistent line weight against the ghost sitting next to it.
     The bottom edge is still the box-shadow slab (--baob-button-press), so
     it can collapse on press without touching layout; the 1px bottom border
     just sits between the face and that slab, exactly as on the ghost. */;
  --baob-button-border:     1px;
  /* Depth of that bottom edge, and how far the button sinks on press. The two
     are the same number by definition: the button drops until the edge is gone
     and it sits flush. */;
  --baob-button-press:      4px;
  --baob-button-radius:     5px;
  --baob-button-padding:    16px 28px;
  --baob-button-size:       18px;
  --baob-button-weight:     600;
  /* Layout */;
  /* --baob-max is the CHROME width: the header bar and the footer bands only.
     Body content is capped narrower (below) — Jef's call. Keep them separate;
     do not collapse one into the other. */;
  --baob-max:            1400px;
  --baob-max-body:       1280px;
  --baob-gutter:         28px;
  /* Footer link band sits inset from the page container. 1180px keeps the
     4 columns at a comfortable ~265px measure instead of stretching to ~330px
     across the full 1344px content width. ≈8% inset each side. */;
  --baob-footer-links-max: 1180px;
  /* Header */;
  --baob-header-h:        76px;
  /* top-of-page (black) */;
  --baob-header-h-sticky: 60px;
  /* revealed sticky (white) */;
  --baob-header-bg:       var(--baob-near-black);
  /* near-black at top */;
  --baob-header-bg-solid: rgba(255, 255, 255, 0.80);
  /* sticky white + blur */;
  --baob-header-blur:     8px;
  --baob-nav-size:        16px;
  --baob-nav-weight:      500;
  /* Logo is sized by HEIGHT, width:auto — deliberately, not by width.
     The lockup's aspect has already moved three times (2.913 → 3.227 → 2.761 →
     2.421 → 2.986) and Jef says the face may change again. Every width-based
     number had to be re-derived on each swap, in three places, and getting it
     wrong silently resized the mark. Pinning the height makes the width follow
     the artwork automatically: new export, no maths, nothing to forget. */;
  --baob-logo-h:           55px;
  /* non-sticky bar */;
  --baob-logo-h-sticky:    46px;
  /* sticky bar */;
  --baob-cta-size:        16px;
  /* red button */;
  --baob-cta2-size:       13px;
  /* secondary "I Need Advice" */;
  --promo-h: 0px;
  --baob-header-h: 0px;
  font-family: var(--baob-font);
  font-size: 16px;
  line-height: 1.6;
  color: var(--baob-charcoal);
  background: var(--baob-white);
}
.lseo-new *, .lseo-new *::before, .lseo-new *::after { box-sizing: border-box; }
.lseo-new h1, .lseo-new h2, .lseo-new h3, .lseo-new h4 { font-family: var(--baob-serif); }

.lseo-new img { display: block; max-width: 100%; }
.lseo-new a { color: inherit; text-decoration: none; }
.lseo-new ul { list-style: none; }
.lseo-new h1, .lseo-new h2, .lseo-new h3 {
  font-family: var(--baob-serif);
  font-weight: 560;
  letter-spacing: -0.015em;
  line-height: 1.3;
}
.lseo-new h1, .lseo-new h2, .lseo-new h3 { color: var(--baob-black); }
.lseo-new h1 { line-height: 1.1; }
.lseo-new h2 { font-size: clamp(30px, 4vw, var(--baob-h2)); line-height: 1.15; }
.lseo-new .like-h1 { font-size: clamp(38px, 5vw, var(--baob-h1)); }
.lseo-new .on-dark .btn {
  --baob-button-edge: var(--baob-white);
  --baob-button-bg-hover: var(--baob-charcoal);
}
.lseo-new .wrap { max-width: var(--baob-max-body); margin: 0 auto; padding: 0 var(--baob-gutter); }
.lseo-new .sr-only {
  position: absolute; width: 1px; height: 1px; overflow: hidden;
  clip: rect(0 0 0 0); clip-path: inset(50%); white-space: nowrap;
}
.lseo-new .btn:hover .arrow--back { transform: scaleX(-1) translateX(4px); }
.lseo-new .btn {
  --baob-button-edge: var(--baob-black);
  display: inline-flex; align-items: center; gap: 10px;
  font-family: var(--baob-font);
  font-size: var(--baob-cta-size);
  font-weight: var(--baob-button-weight);
  color: var(--baob-button-color);
  background: var(--baob-button-bg);
  border-style: solid;
  border-color: var(--baob-button-edge);
  border-width: var(--baob-button-border);
  border-radius: var(--baob-button-radius);
  box-shadow: 0 var(--baob-button-press) 0 var(--baob-button-edge);
  margin-bottom: var(--baob-button-press);
  padding: 11px 22px;
  white-space: nowrap;
  cursor: pointer;
  transition: background-color .2s ease,
              transform .12s ease-out,
              box-shadow .12s ease-out;
}
.lseo-new .btn:hover {
  background: var(--baob-button-bg-hover);
  transform: translateY(var(--baob-button-press));
  box-shadow: 0 0 0 var(--baob-button-edge);
  /* Pressed = a clean flush slab, NO borders. The resting frame + bottom edge
     both vanish together: the box-shadow collapses (above) and the top/side
     border-color goes transparent here. border-COLOR only, never border-width —
     the box keeps its size, so nothing on the page shifts. */
  border-color: transparent;
}
@media (prefers-reduced-motion: reduce) {
  .lseo-new .btn, .lseo-new .btn .arrow { transition: background-color .2s ease; }
  .lseo-new .btn:hover { transform: none; box-shadow: 0 var(--baob-button-press) 0 var(--baob-button-edge); }
}
.lseo-new .btn .arrow { width: 16px; height: 16px; flex: none; transition: transform .2s ease; }
.lseo-new .btn:hover .arrow { transform: translateX(4px); }
@media (max-width: 480px) {
  .lseo-new .btn { font-size: 14px; padding: 10px 16px; }
}
.lseo-new .hero { padding: calc(var(--baob-header-h) + 60px) 0 80px; background: var(--baob-gray-100); }
.lseo-new .hero-grid {
  display: grid;
  grid-template-columns: minmax(0, 640px) auto;
  gap: 72px;
  align-items: center;
  justify-content: center;
}
.lseo-new .hero-eyebrow,
.lseo-new .hero-copy .hero-eyebrow {
  font-size: 14px; font-weight: 700; letter-spacing: .12em; text-transform: uppercase;
  color: var(--baob-charcoal);   /* #222 */
  max-width: none; margin: 0 0 24px;   /* sits higher above the H1 */
}
.lseo-new .hero-copy h1 { font-size: clamp(36px, 4.2vw, var(--baob-h1)); margin-bottom: 20px; }
.lseo-new .hero-copy h1 em { font-style: normal; color: var(--baob-red); }
.lseo-new .hero-copy p { font-size: 18px; color: var(--baob-charcoal); max-width: 46ch; margin-bottom: 32px; }
.lseo-new .hero-actions { display: flex; gap: 12px; flex-wrap: wrap; }
.lseo-new .btn--sm {
  font-size: 14px;
  padding: 5px 15px;
  gap: 8px;
  --baob-button-press: 3px;
}
.lseo-new .btn--sm .arrow { width: 14px; height: 14px; }
.lseo-new .btn--dark {
  --baob-button-bg: var(--baob-charcoal);
  --baob-button-bg-hover: var(--baob-black);
  --baob-button-edge: var(--baob-black);
}
.lseo-new .btn--ghost {
  /* White fill so it reads as a clean pill on the warm grey hero (was
     transparent, which just showed the grey through). */
  background: var(--baob-white);
  color: var(--baob-charcoal);
  /* Sand, not a black tint. --baob-button-edge drives BOTH the outline and the
     slab edge beneath it, so this one value colours the whole rest state. */
  --baob-button-edge: var(--baob-gray-300);
  /* On press every button goes borderless (.btn:hover sets
     border-color:transparent), so the FILL alone has to keep the pressed shape
     visible — hence a SOLID sand rather than a translucent tint: it holds
     against the #F4F4ED hero with no outline, so it never looks "deleted".
     Same value as the edge, so pressing reads as the outline flooding inwards. */
  --baob-button-bg-hover: var(--baob-gray-300);
  /* No border-width here any more. This variant's full 1px outline used to be
     a local override of the base's bottomless 2px; the base token IS that 1px
     now, so the ghost inherits it and there is a single source of truth. */
}
.lseo-new .hero-media { position: relative; display: flex; justify-content: center; }
.lseo-new .hero-slider {
  position: relative;
  height: clamp(420px, 66svh, 620px);
  aspect-ratio: 5 / 6;                 /* width follows the height */
}
.lseo-new .hero-slide {
  position: absolute; inset: 0; margin: 0;
  border-radius: 20px; overflow: hidden;
  opacity: 0; transition: opacity .8s ease; pointer-events: none;
}
.lseo-new .hero-slide.is-active { opacity: 1; pointer-events: auto; }
.lseo-new .hero-slide img { width: 100%; height: 100%; object-fit: cover; display: block; }
.lseo-new .hero-ph { display: flex; align-items: center; justify-content: center; width: 100%; height: 100%;
  font: 600 18px var(--baob-font); letter-spacing: .05em; color: rgba(255, 255, 255, .85); }
.lseo-new .hero-slide:nth-child(1) .hero-ph { background: linear-gradient(135deg, #3b4052, #23262f); }
.lseo-new .hero-slide:nth-child(2) .hero-ph { background: linear-gradient(135deg, #4d2f34, #24181b); }
.lseo-new .hero-slide:nth-child(3) .hero-ph { background: linear-gradient(135deg, #2f4a3b, #172621); }
.lseo-new .hero-play {
  position: absolute; top: 50%; left: 50%; transform: translate(-50%, -50%);
  display: inline-flex; align-items: center; justify-content: center;
  box-sizing: content-box;   /* padding is the button's size — let it grow the box */
  font-size: clamp(24px, 3vw, 32px); line-height: 0;
  /* Kinsta's exact play-button behavior: it doesn't scale on hover, the padding
     WIDENS so the pill gets longer.
     Set directly rather than through a custom property: an em inside a custom
     property resolves against an ambiguous font-size (measured resolving to
     the clamp's 24px floor while the element itself computed 32px), so the
     button came out narrower than intended. Declaring it on `padding` pins it
     to THIS element's font-size. */
  padding: .632em 1.263em;
  border: 2px solid var(--baob-red); border-radius: .368em; cursor: pointer; z-index: 3;
  color: var(--baob-white);
  background: rgba(var(--baob-red-rgb), .82);   /* translucent red at rest */
  overflow: hidden;                              /* clip the fill to the radius */
  box-shadow: 0 .26em .68em rgba(0, 0, 0, .4);
  transition: padding .3s cubic-bezier(0, 1.16, 1, 1);
}
.lseo-new .hero-play::after {
  content: ""; position: absolute; inset: 0; z-index: 0;
  background: var(--baob-red); opacity: 0;
  transition: opacity .3s cubic-bezier(0, 1.16, 1, 1);
}
.lseo-new .hero-play-tri { position: relative; z-index: 1; width: .62em; height: .62em; display: block; }
.lseo-new .hero-play:hover, .lseo-new .hero-play:focus-visible { padding: .632em 1.642em; }
.lseo-new .hero-play:hover::after, .lseo-new .hero-play:focus-visible::after { opacity: 1; }
.lseo-new .hero-pop.is-in { opacity: 1; transform: translateY(0) scale(1); }
.lseo-new .hero-score-ring { stroke: #15A34A; stroke-dashoffset: 12; }
@media (prefers-reduced-motion: reduce) {
  .lseo-new .hero-score-ring { stroke: #15A34A; stroke-dashoffset: 12; }
}
.lseo-new .hero-pop--lock.is-in .hero-lock-shackle {
  animation: heroLockShackleSwing 2.2s cubic-bezier(.3, .7, .3, 1.05) .55s forwards;
}
.lseo-new .hero-pop--lock.is-in .hero-lock-body {
  animation: heroLockBodyColor 2.2s ease .55s forwards;
}
@media (prefers-reduced-motion: reduce) {
  .lseo-new .hero-pop--lock.is-in .hero-lock-shackle,
  .lseo-new .hero-pop--lock.is-in .hero-lock-body { animation: none; }
}
.lseo-new .hero-pop--card.is-in .hero-trend-line {
  animation: heroTrendDraw 1.4s cubic-bezier(.3, .7, .3, 1) .3s;
}
.lseo-new .hero-pop--card.is-in .hero-trend-fill {
  animation: heroTrendFillIn .6s ease 1.5s;
}
.lseo-new .hero-pop--card.is-in .hero-trend-dot {
  animation: heroTrendDotIn .5s cubic-bezier(.3, .7, .3, 1.4) 1.55s;
}
@media (prefers-reduced-motion: reduce) {
  .lseo-new .hero-pop--card.is-in .hero-trend-line,
  .lseo-new .hero-pop--card.is-in .hero-trend-fill,
  .lseo-new .hero-pop--card.is-in .hero-trend-dot { animation: none; }
}

@media (max-width: 900px) {
  .lseo-new .hero-grid { grid-template-columns: minmax(0, 1fr); gap: 40px; }
  .lseo-new .hero-copy, .lseo-new .hero-media { min-width: 0; }
  .lseo-new .hero-media { max-width: 460px; margin: 0 auto; width: 100%; }
  .lseo-new .hero-slider { height: auto; width: 100%; max-width: 100%; }
}
.lseo-new .vc-btn {
  background: none; border: 0; color: #fff; cursor: pointer; padding: 3px;
  display: inline-flex; border-radius: 4px;
  transition: color .18s ease, background-color .18s ease;
}
.lseo-new .vc-btn:hover { color: var(--baob-red); }
.lseo-new .vc-btn:focus-visible { outline: 2px solid var(--baob-red); outline-offset: 2px; }
.lseo-new .vc-play {
  background: var(--baob-red); color: var(--baob-white);
  border-radius: 50%; padding: 8px; margin-right: 2px;
}
.lseo-new .vc-play:hover { background: var(--baob-red-dark); color: var(--baob-white); }
.lseo-new .vc-btn svg { width: 22px; height: 22px; }
.lseo-new .vc-i-pause, .lseo-new .vc-i-muted { display: none; }
.lseo-new .vc-time { color: #fff; font: 500 13px var(--baob-font); white-space: nowrap; }
.lseo-new .vc-scrub {
  flex: 1; height: 5px; background: rgba(255, 255, 255, .28);
  border-radius: 3px; cursor: pointer; position: relative;
  transition: height .15s ease;
}
.lseo-new .vc-scrub-fill { position: absolute; left: 0; top: 0; bottom: 0; width: 0; background: var(--baob-red); border-radius: 3px; }
.lseo-new .vc-scrub-fill::after {
  content: ""; position: absolute; right: 0; top: 50%;
  width: 13px; height: 13px; margin: -6.5px -6.5px 0 0;
  border-radius: 50%; background: var(--baob-red);
  box-shadow: 0 0 0 3px rgba(232, 17, 45, .28);
}
.lseo-new .vc-scrub:focus-visible { outline: 2px solid var(--baob-red); outline-offset: 3px; }
.lseo-new .filler-section > .wrap > p { font-size: 17px; color: var(--baob-charcoal); max-width: 60ch; margin-bottom: 48px; }
.lseo-new .filler-section--firetruck > .wrap { position: relative; z-index: 1; }
.lseo-new .card .btn { align-self: flex-start; margin-top: auto; }
.lseo-new .lsr-key::after,
.lseo-new .lsr-feature--link::after {
  content: "";
  position: absolute; inset: 0; border-radius: inherit; padding: 2px;
  background: conic-gradient(from var(--baob-card-angle),
    var(--baob-red), var(--baob-yellow), var(--baob-red));
  -webkit-mask: linear-gradient(#fff 0 0) content-box, linear-gradient(#fff 0 0);
  -webkit-mask-composite: xor;
          mask-composite: exclude;
  filter: drop-shadow(0 0 5px rgba(232, 17, 45, .55))
          drop-shadow(0 0 9px rgba(255, 221, 0, .35));
  /* Eased ease-in so the glow SWELLS up rather than snapping on — Jef found the
     old .35s pop too aggressive. Same curve on leave, so it fades out gently. */
  opacity: 0; transition: opacity .6s cubic-bezier(.22, .61, .36, 1);
  pointer-events: none;
}
.lseo-new .lsr-key:hover::after,
.lseo-new .lsr-key:focus-visible::after,
.lseo-new .lsr-key.is-glow::after,
.lseo-new .lsr-feature--link:hover::after,
.lseo-new .lsr-feature--link:focus-visible::after { opacity: 1; animation: baob-card-spin 3s linear infinite; }
@media (prefers-reduced-motion: reduce) {
  .lseo-new .lsr-key:hover::after,
  .lseo-new .lsr-key:focus-visible::after,
  .lseo-new .lsr-key.is-glow::after,
  .lseo-new .lsr-feature--link:hover::after,
  .lseo-new .lsr-feature--link:focus-visible::after { animation: none; }
}
.lseo-new .card .compare-lead, .lseo-new .compare-lead { font-weight: 500; color: var(--baob-black); margin: 18px 0 10px; }
.lseo-new .mark-list { list-style: none; }
.lseo-new .mark-list li {
  position: relative;
  padding-left: 26px;
  font-size: 15px;
  color: var(--baob-charcoal);
}
.lseo-new .mark-list li + li { margin-top: 7px; }
.lseo-new .mark-list li::before {
  content: "";
  /* top:3, not 1 — the 17px icon is taller than the 15px text, so at top:1 its
     centre sat ~2.5px above the text's optical middle. Measured. */
  position: absolute; left: 0; top: 3px;
  width: 17px; height: 17px;
  background: var(--mark) center / contain no-repeat;
}
.lseo-new .mark-list--ok   { --mark: url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 24 24'%3E%3Crect x='1' y='1' width='22' height='22' rx='4.5' fill='%2315A34A'/%3E%3Cpath d='M6.8 12.4l3.2 3.3L17.2 9' fill='none' stroke='%23fff' stroke-width='2.4' stroke-linecap='round' stroke-linejoin='round'/%3E%3C/svg%3E"); }
.lseo-new .demo-stage.is-shown { opacity: 1; visibility: visible; }
.lseo-new .demo-btn.is-pressed { transform: translateY(2px); }
.lseo-new .demo-btn.is-done { background: var(--baob-green); }
.lseo-new .demo-done.is-shown { opacity: 1; }
.lseo-new .demo-cursor.is-shown { opacity: 1; }
.lseo-new .chat-msg.is-shown { opacity: 1; transform: none; }
.lseo-new .cal-d {
  display: flex; flex-direction: column; align-items: center; gap: 3px;
  padding: 7px 0; border-radius: 6px;
  font-size: 10px; color: var(--baob-gray-500);
}
.lseo-new .cal-d b { font-size: 13px; font-weight: 600; color: var(--baob-charcoal); }
.lseo-new .cal-d--free { background: var(--baob-gray-100); }
.lseo-new .cal-d--off { opacity: .38; }
.lseo-new .cal-d--off b { text-decoration: line-through; }
.lseo-new .cal-d--picked { background: var(--baob-red); }
.lseo-new .cal-d--picked, .lseo-new .cal-d--picked b { color: var(--baob-white); }
.lseo-new .t-dot {
  width: 24px; height: 24px; flex: none; padding: 9px; border: 0; border-radius: 999px; background-clip: content-box; /* 6px dot inside a 24px touch target */
  background-color: rgba(255, 255, 255, .4); cursor: pointer;
  transition: width .3s ease, background-color .3s ease;
}
.lseo-new .t-dot.is-active { width: 42px; background-color: var(--baob-white); }
.lseo-new .localseo-body .hero-copy p { max-width: 56ch; }
.lseo-new .lsr-quote { background: var(--baob-red); padding: 72px 0; }
.lseo-new .lsr-quote-grid {
  display: grid; grid-template-columns: auto minmax(0, 1fr);
  gap: 48px; align-items: center;
}
.lseo-new .lsr-caution { width: 120px; height: 120px; flex: 0 0 auto; }
.lseo-new .lsr-quote-text { margin: 0; }
.lseo-new .lsr-quote-text p {
  font-family: var(--baob-font);
  font-size: clamp(22px, 2.6vw, 31px); line-height: 1.45;
  color: var(--baob-white); margin: 0; max-width: 34em;
  text-wrap: pretty;
}
.lseo-new .lsr-quote-not {
  font-style: italic; text-decoration: underline;
  text-underline-offset: 4px; text-decoration-thickness: 2px;
}
.lseo-new .lsr-quote-aside { color: rgba(255, 255, 255, .8); }

@media (max-width: 760px) {
  .lseo-new .lsr-quote { padding: 56px 0; }
  .lseo-new .lsr-quote-grid { grid-template-columns: 1fr; gap: 26px; }
  .lseo-new .lsr-caution { width: 76px; height: 76px; }
}
.lseo-new .lsr-nav {
  position: sticky; top: var(--baob-header-h-sticky); z-index: 40;
  height: var(--lsr-nav-h);
  background: var(--baob-black);
}
.lseo-new .lsr-nav-inner {
  max-width: var(--baob-max);
  margin: 0 auto;
  padding: 0 var(--baob-gutter);
  height: 100%;
  display: flex; align-items: center;
}
.lseo-new .lsr-nav-scroll {
  display: flex; align-items: center; gap: 36px;   /* divider sits in the gap */
  flex: 1; min-width: 0;
  overflow-x: auto; overflow-y: hidden;
  white-space: nowrap;
  scrollbar-width: none;
}
.lseo-new .lsr-nav-scroll::-webkit-scrollbar { display: none; }
.lseo-new .lsr-navlink {
  position: relative;
  flex: 0 0 auto;
  font-size: 14.5px; line-height: 1; color: rgba(255, 255, 255, .72);
  text-decoration: none; padding: 6px 0;
  border-bottom: 2px solid transparent;
  transition: color .2s ease, border-color .2s ease;
}
.lseo-new .lsr-navlink + .lsr-navlink::before {
  content: "";
  position: absolute; left: -18px; top: 50%;
  transform: translateY(-50%);
  width: 1px; height: 16px;
  background: rgba(255, 255, 255, .28);   /* same alpha as the header's dividers */
}
.lseo-new .lsr-navlink:hover { color: var(--baob-white); }
.lseo-new .lsr-navlink.is-active { color: var(--baob-white); border-bottom-color: var(--baob-red); font-weight: 600; }
.lseo-new .lsr-breakdown { background: var(--baob-gray-100); padding: 110px 0; }
.lseo-new .lsr-breakdown h2 { margin: 0 0 12px; text-align: center; }
.lseo-new .lsr-lede {
  font-size: 17px; line-height: 1.6; color: var(--baob-charcoal);
  max-width: 82ch; margin: 0 auto 72px; text-align: center; text-wrap: pretty;
}
.lseo-new .lsr-split {
  display: grid; grid-template-columns: minmax(0, 460px) minmax(0, 1fr);
  gap: 56px; align-items: stretch;
}
.lseo-new .lsr-chart-col { display: flex; flex-direction: column; }

.lseo-new .lsr-chart { position: relative; margin: 0; }
.lseo-new .lsr-chart svg { display: block; width: 100%; height: auto; }
.lseo-new .lsr-seg {
  cursor: pointer;
  transition: opacity .2s ease;
  /* The slice is the click target; the arc itself is thin, so give the pointer
     the whole stroke rather than the path centreline. */
  pointer-events: stroke;
}
.lseo-new .lsr-chart.is-focused .lsr-seg { opacity: .25; }
.lseo-new .lsr-chart.is-focused .lsr-seg.is-on { opacity: 1; }

.lseo-new .lsr-centre {
  position: absolute; inset: 0;
  display: flex; flex-direction: column; align-items: center; justify-content: center;
  gap: 2px; pointer-events: none; text-align: center; padding: 0 26%;
}
.lseo-new .lsr-centre-pct {
  font-family: var(--baob-serif); font-size: 40px; line-height: 1;
  color: var(--baob-black); font-weight: 600;
}
.lseo-new .lsr-centre-label {
  font-size: 12.5px; line-height: 1.35; color: var(--baob-gray-550); text-wrap: balance;
}
.lseo-new .lsr-keys { list-style: none; margin: 0; padding: 0; display: grid; gap: 16px; }
.lseo-new .lsr-key {
  position: relative;
  display: grid; grid-template-columns: 14px minmax(0, 1fr) auto;
  gap: 14px; align-items: start;
  padding: 16px 20px;
  background: var(--baob-white);
  border: 1px solid rgba(0, 0, 0, .07);
  border-radius: 12px; text-decoration: none;
}
.lseo-new .lsr-swatch {
  width: 14px; height: 14px; border-radius: 4px; margin-top: 5px;
  /* gray-300 all but disappears against gray-100, so every swatch gets an edge
     rather than special-casing the pale one. */
  box-shadow: inset 0 0 0 1px rgba(0, 0, 0, .12);
}
.lseo-new .lsr-key-body { display: block; min-width: 0; }
.lseo-new .lsr-key-head { display: block; font-size: 16.5px; line-height: 1.3; color: var(--baob-black); margin-bottom: 3px; }
.lseo-new .lsr-pct { color: var(--baob-gray-550); font-weight: 400; }
.lseo-new .lsr-key-copy { display: block; font-size: 15px; line-height: 1.55; color: var(--baob-charcoal); text-wrap: pretty; }
.lseo-new .lsr-deeper { align-self: center; margin-bottom: 0; }
.lseo-new .lsr-key:hover .lsr-deeper:not(.btn--ghost),
.lseo-new .lsr-key:focus-visible .lsr-deeper:not(.btn--ghost) { background: var(--baob-button-bg-hover); }
.lseo-new .lsr-key:hover .lsr-deeper.btn--ghost,
.lseo-new .lsr-key:focus-visible .lsr-deeper.btn--ghost { background: var(--baob-gray-100); }
.lseo-new .lsr-source-rule {
  height: 1px; flex: 0 0 1px;
  background: var(--baob-gray-300);
  margin: auto 0;
}
.lseo-new .lsr-chart { margin-bottom: 18px; }
.lseo-new .lsr-source {
  font-size: 12px; line-height: 1.6; color: var(--baob-gray-550);
  margin: 18px 0 0;
  text-align: center; text-wrap: pretty;
}
.lseo-new .lsr-source a { color: var(--baob-gray-550); text-decoration: underline; text-decoration-color: var(--baob-red); text-underline-offset: 2px; }
.lseo-new .lsr-deep { scroll-margin-top: calc(var(--baob-header-h-sticky) + var(--lsr-nav-h) + 18px); }
.lseo-new .lsr-breakdown { scroll-margin-top: calc(var(--baob-header-h-sticky) + var(--lsr-nav-h) + 18px); }
.lseo-new .lsr-deep { padding: 110px 0; border-bottom: 1px solid var(--baob-gray-200); background: var(--baob-white); }
.lseo-new .lsr-deep--tint { background: var(--baob-gray-100); }
.lseo-new .lsr-deep--guideband { border-bottom: none; }
.lseo-new .lsr-deep--guideband .guide-card { position: relative; z-index: 1; margin-bottom: -250px; }
.lseo-new .lsr-deep--guideband + .lsr-deep { padding-top: 250px; }
.lseo-new .lsr-tag,
.lseo-new .lsr-deep-copy p.lsr-tag {
  display: flex; align-items: center; gap: 9px;
  font-size: 12.5px; line-height: 1; font-weight: 600; letter-spacing: .06em; text-transform: uppercase;
  color: var(--baob-gray-550); margin: 0 0 10px;
}
.lseo-new .lsr-tag .lsr-swatch { width: 11px; height: 11px; margin: 0; border-radius: 3px; }
.lseo-new .lsr-tag-pct { color: var(--baob-gray-550); font-weight: 400; letter-spacing: 0; }
.lseo-new .lsr-deep h2 { margin: 0 0 26px; text-wrap: balance; }
.lseo-new .lsr-deep-grid { display: grid; grid-template-columns: minmax(0, 1fr) minmax(0, 400px); gap: 90px; align-items: start; }
.lseo-new .lsr-deep-grid--flip { grid-template-columns: minmax(0, 400px) minmax(0, 1fr); }
.lseo-new .lsr-deep-grid--flip .lsr-deep-copy { order: 2; }
.lseo-new .lsr-deep-copy p { font-size: 16.5px; line-height: 1.7; color: var(--baob-charcoal); margin: 0 0 18px; text-wrap: pretty; }
.lseo-new .lsr-deep-copy p:last-child { margin-bottom: 0; }
.lseo-new .lsr-deep-copy--wide { max-width: 70ch; margin-bottom: 34px; }
.lseo-new .lsr-deep-copy a {
  color: var(--baob-charcoal); text-decoration: underline;
  text-decoration-color: var(--baob-red); text-underline-offset: 2px;
  font-weight: 600;
}
.lseo-new .lsr-deep-copy a:hover { color: var(--baob-red); }
.lseo-new .lsr-ext { display: inline-block; width: 14px; height: 14px; vertical-align: -2px; margin-left: 2px; color: var(--baob-charcoal); }
.lseo-new .lsr-disclaimer {
  background: var(--baob-gray-100);
  border-radius: 10px;
  padding: 14px 18px;
  font-size: 13.5px; line-height: 1.6; color: var(--baob-charcoal);
  margin: 18px 0 0; text-wrap: pretty;
}
.lseo-new .lsr-media { margin: 0; }
.lseo-new .lsr-media .lsr-ph {
  display: flex; align-items: center; justify-content: center;
  aspect-ratio: 4 / 3;
  background: var(--baob-gray-200);
  border: 1px dashed var(--baob-gray-300);
  border-radius: 12px;
  font-size: 14px; color: var(--baob-gray-550);
  text-align: center; padding: 0 24px;
}
.lseo-new .lsr-checklist { list-style: none; margin: 0; padding: 0; display: grid; gap: 12px; }
.lseo-new .lsr-checklist li { display: flex; gap: 10px; align-items: flex-start; font-size: 15px; line-height: 1.55; color: var(--baob-charcoal); text-wrap: pretty; }
.lseo-new .lsr-check-i { flex: 0 0 20px; width: 20px; height: 20px; margin-top: 1px; }
.lseo-new .lsr-band {
  background: var(--baob-gray-100);
  border: 1px solid rgba(0, 0, 0, .07);
  border-radius: 12px;
  padding: 28px 30px;
  margin-top: 38px;
}
.lseo-new .lsr-band h3 { font-size: 24px; line-height: 1.3; margin: 0 0 16px; color: var(--baob-black); }
.lseo-new .lsr-checklist--cols { grid-template-columns: repeat(2, minmax(0, 1fr)); gap: 12px 40px; }
.lseo-new .lsr-card {
  background: var(--baob-gray-100);
  border: 1px solid rgba(0, 0, 0, .07);
  border-radius: 12px; padding: 26px 26px 24px;
}
.lseo-new .lsr-deep--tint .lsr-card { background: var(--baob-white); }
.lseo-new .lsr-card h3 { font-size: 24px; line-height: 1.3; margin: 0 0 14px; color: var(--baob-black); }
.lseo-new .lsr-policy { margin: 0; padding-left: 22px; list-style: decimal; }
.lseo-new .lsr-policy li { font-size: 15px; line-height: 1.55; color: var(--baob-charcoal); margin-bottom: 10px; text-wrap: pretty; }
.lseo-new .lsr-policy li:last-child { margin-bottom: 0; }
.lseo-new .lsr-policy li::marker { color: var(--baob-black); font-weight: 600; }
.lseo-new .lsr-card-note a { color: var(--baob-gray-550); text-decoration: underline; text-decoration-color: var(--baob-red); text-underline-offset: 2px; }
.lseo-new .lsr-card-note a:hover { color: var(--baob-red); }
.lseo-new .lsr-card-note {
  font-size: 13.5px; line-height: 1.6; color: var(--baob-gray-550);
  margin: 18px 0 0; padding-top: 16px; border-top: 1px solid var(--baob-gray-300);
  text-wrap: pretty;
}
.lseo-new .lsr-features { display: grid; grid-template-columns: repeat(3, minmax(0, 1fr)); gap: 20px; }
.lseo-new .lsr-deep--tint .lsr-deep-grid--flip { grid-template-columns: calc((100% - 40px) / 3) minmax(0, 1fr); }
.lseo-new .lsr-subhead { text-align: center; margin: 110px auto 30px; }
.lseo-new .lsr-subhead h2 { font-size: clamp(22px, 2.2vw, 28px); margin: 0 0 10px; text-wrap: balance; }
.lseo-new .lsr-subhead p { font-size: 16.5px; line-height: 1.6; color: var(--baob-charcoal); margin: 0; text-wrap: pretty; }
.lseo-new .lsr-deep-grid + .lsr-features { margin-top: 38px; }
.lseo-new .lsr-feature {
  background: var(--baob-white);
  border: 1px solid rgba(0, 0, 0, .1);
  border-radius: 12px;
  padding: 26px 26px 28px;
}
.lseo-new .lsr-feature h3 { font-size: 24px; line-height: 1.3; margin: 0 0 10px; color: var(--baob-black); text-wrap: balance; }
.lseo-new .lsr-feature p { font-size: 15px; line-height: 1.6; color: var(--baob-charcoal); margin: 0; text-wrap: pretty; }
.lseo-new .lsr-feature--link {
  position: relative;
  display: flex; flex-direction: column;
  text-decoration: none; color: inherit;
}
.lseo-new .lsr-feature--link p { margin-bottom: 18px; }
.lseo-new .lsr-feature-cta {
  margin-top: auto;
  display: inline-flex; align-items: center; gap: 7px;
  font-size: 14px; font-weight: 600; color: var(--baob-red);
}
.lseo-new .lsr-feature-cta .arrow { width: 15px; height: 15px; }
.lseo-new .lsr-cta { padding: 110px 0; text-align: center; }
.lseo-new .lsr-cta h2 { margin: 0 0 14px; text-wrap: balance; }
.lseo-new .lsr-cta p { font-size: 17px; line-height: 1.65; color: var(--baob-charcoal); max-width: 60ch; margin: 0 auto 30px; text-wrap: pretty; }
.lseo-new .lsr-cta-actions { display: flex; gap: 14px; justify-content: center; flex-wrap: wrap; }

@media (prefers-reduced-motion: reduce) {
  .lseo-new .lsr-seg, .lseo-new .lsr-key, .lseo-new .lsr-deeper, .lseo-new .lsr-navlink { transition: none; }
}

@media (max-width: 980px) {
  .lseo-new .lsr-split { grid-template-columns: 1fr; gap: 38px; }
  .lseo-new .lsr-chart-col { max-width: 320px; margin-inline: auto; }
  .lseo-new .lsr-deep-grid,
  .lseo-new .lsr-deep-grid--flip { grid-template-columns: 1fr; gap: 30px; }
  .lseo-new .lsr-deep-grid--flip .lsr-deep-copy { order: 0; }
  .lseo-new .lsr-features { grid-template-columns: 1fr; }
  .lseo-new .lsr-checklist--cols { grid-template-columns: 1fr; }
}
@media (max-width: 620px) {
  .lseo-new .lsr-deeper { display: none; }
  .lseo-new .lsr-key { grid-template-columns: 14px minmax(0, 1fr); }
}
@media (max-width: 480px) {
  .lseo-new .lsr-nav-inner { padding: 0 14px; }
}
.lseo-new .lsr-gbu-attrib {
  display: block; margin-top: 8px;
  font-size: 14px; color: var(--baob-gray-550);
}
.lseo-new .lsr-gbu {
  display: grid; grid-template-columns: repeat(3, minmax(0, 1fr));
  gap: 20px; margin-top: 44px;
}
.lseo-new .lsr-gbu-card {
  /* Jef: a very light wash of each card's own colour. color-mix derives it
     from the same --gbu token as the edge/icon/kicker; white is the fallback
     for anything too old to know color-mix. */
  background: var(--baob-white);
  background: color-mix(in srgb, var(--gbu) 5%, var(--baob-white));   /* Jef: a little lighter */
  border: 1px solid rgba(0, 0, 0, .07);
  border-bottom: 3px solid var(--gbu);   /* Jef: colour line on the bottom */
  border-radius: 12px;
  padding: 24px 24px 26px;
}
.lseo-new .lsr-gbu-card h3 {
  display: flex; align-items: center; gap: 10px;
  font-size: 24px; line-height: 1.25; margin: 0 0 2px; color: var(--baob-black);
}
.lseo-new .lsr-gbu-emoji { font-size: 22px; line-height: 1; flex: none; }
.lseo-new .lsr-gbu-kicker {
  font-size: 13px; font-weight: 600; letter-spacing: .04em;
  color: var(--gbu); margin: 0 0 14px;
}
.lseo-new .lsr-gbu-card:nth-child(2) .lsr-gbu-kicker {
  color: #8c6a00;
  color: color-mix(in srgb, var(--gbu) 55%, var(--baob-black));
}
.lseo-new .lsr-gbu-card ul { margin: 0; padding-left: 20px; list-style: disc; }
.lseo-new .lsr-gbu-card li::marker { color: var(--baob-black); }
.lseo-new .lsr-gbu-card li { font-size: 15px; line-height: 1.55; color: var(--baob-charcoal); margin-bottom: 8px; }
.lseo-new .lsr-gbu-card li:last-child { margin-bottom: 0; }
@media (min-width: 901px) {
  .lseo-new .lsr-gbu-card:first-child { border-radius: 12px 0 0 12px; }
  .lseo-new .lsr-gbu-card:nth-child(2) { border-radius: 0; }
  .lseo-new .lsr-gbu-card:last-child { border-radius: 0 12px 12px 0; }
}
@media (max-width: 900px) { .lseo-new .lsr-gbu { grid-template-columns: 1fr; } }
.lseo-new .lsr-gbu-cta p { max-width: 40ch; margin-inline: auto; }
.lseo-new .lsr-gbu-cta .guide-actions { justify-content: center; }
.lseo-new .lsr-cards {
  display: grid; grid-template-columns: repeat(3, minmax(0, 1fr));
  gap: 20px; margin-top: 44px;
}
.lseo-new .lsr-el {
  background: var(--baob-gray-100);
  border: 1px solid rgba(0, 0, 0, .07);
  border-radius: 12px;
  padding: 26px 24px 28px;
}
.lseo-new .lsr-el-i { width: 28px; height: 28px; color: var(--baob-charcoal); margin-bottom: 14px; display: block; }
.lseo-new .lsr-el h3 { font-size: 24px; line-height: 1.25; margin: 0 0 8px; color: var(--baob-black); text-wrap: balance; }
.lseo-new .lsr-el p { font-size: 15px; line-height: 1.6; color: var(--baob-charcoal); margin: 0; text-wrap: pretty; }
.lseo-new .lsr-cards-note {
  text-align: center; font-size: 15px; color: var(--baob-gray-550);
  margin: 34px auto 0; max-width: 60ch; text-wrap: pretty;
}
@media (max-width: 980px) { .lseo-new .lsr-cards { grid-template-columns: repeat(2, minmax(0, 1fr)); } }
@media (max-width: 620px) { .lseo-new .lsr-cards { grid-template-columns: 1fr; } }
.lseo-new .lsr-wall { padding: 0 0 110px; background: var(--baob-gray-100); border-bottom: 1px solid var(--baob-gray-200); }
.lseo-new .lsr-deep--tint { border-bottom: none; }
.lseo-new .lsr-wall h2 { text-align: center; margin: 0 0 10px; }
.lseo-new .lsr-wall-sub {
  text-align: center; font-size: 15px; color: var(--baob-gray-550);
  margin: 0 0 44px;
}
.lseo-new .lsr-wall-sub .lsr-rev-stars { margin-right: 6px; }
.lseo-new .lsr-wall-grid { columns: 3; column-gap: 20px; }
.lseo-new .lsr-rev {
  break-inside: avoid;
  background: var(--baob-white);
  border: 1px solid rgba(0, 0, 0, .1);
  border-radius: 12px;
  padding: 22px 22px 20px;
  margin: 0 0 20px;
}
.lseo-new .lsr-rev-head { display: flex; align-items: center; gap: 12px; margin-bottom: 14px; }
.lseo-new .lsr-rev-avatar {
  flex: 0 0 40px; width: 40px; height: 40px; border-radius: 50%;
  background: var(--baob-charcoal); color: var(--baob-white);
  display: flex; align-items: center; justify-content: center;
  font-size: 17px; font-weight: 700;
}
.lseo-new .lsr-rev-who { min-width: 0; flex: 1; display: flex; flex-direction: column; gap: 2px; }
.lseo-new .lsr-rev-name { font-weight: 700; font-size: 15.5px; color: var(--baob-black); }
.lseo-new .lsr-rev-meta { font-size: 12.5px; color: var(--baob-gray-550); }
.lseo-new .lsr-rev-stars { color: var(--baob-gold); letter-spacing: 1px; font-size: 13px; }
.lseo-new .lsr-rev-g { flex: 0 0 20px; width: 20px; height: 20px; align-self: flex-start; }
.lseo-new .lsr-rev-text p { font-size: 14.5px; line-height: 1.6; color: var(--baob-charcoal); margin: 0 0 10px; }
.lseo-new .lsr-rev-text p:last-child { margin-bottom: 0; }
.lseo-new .lsr-rev-text--clamp {
  display: -webkit-box; -webkit-line-clamp: 3; -webkit-box-orient: vertical;
  overflow: hidden;
}
.lseo-new .lsr-rev.is-open .lsr-rev-text--clamp { display: block; -webkit-line-clamp: none; overflow: visible; }
.lseo-new .lsr-rev-more {
  margin-top: 10px; padding: 0; border: 0; background: none; cursor: pointer;
  font: inherit; font-size: 13.5px; font-weight: 600; color: var(--baob-red);
}
.lseo-new .lsr-rev-more:hover { text-decoration: underline; text-underline-offset: 2px; }
.lseo-new .lsr-wall-actions { display: flex; gap: 14px; justify-content: center; flex-wrap: wrap; margin-top: 34px; }

@media (max-width: 980px) { .lseo-new .lsr-wall-grid { columns: 2; } }
@media (max-width: 620px) { .lseo-new .lsr-wall-grid { columns: 1; } }
.lseo-new .revcard {
  display: block;
  background: var(--baob-white);
  border: 1px solid rgba(0, 0, 0, .1);
  border-radius: 12px;
  padding: 26px 24px 32px;
  text-align: center;
  text-decoration: none; color: inherit;
}
.lseo-new .revcard-title {
  font-size: 21px; font-weight: 800; letter-spacing: .01em;
  text-transform: uppercase; color: var(--baob-black); margin: 0 0 8px;
}
.lseo-new .revcard-sub {
  font-size: 13.5px; line-height: 1.55; color: var(--baob-charcoal);
  margin: 0 auto 20px; max-width: 36ch; text-wrap: pretty;
}
.lseo-new .revcard-row {
  display: flex; align-items: center; justify-content: center;
  gap: 44px;   /* the shorter caption let the columns collapse together — Jef */
}
.lseo-new .revcard-g { display: flex; flex-direction: column; align-items: center; gap: 8px; }
.lseo-new .revcard-g svg { width: 76px; height: 76px; display: block; }
.lseo-new .revcard-stars { color: var(--baob-gold); font-size: 19px; letter-spacing: 2px; line-height: 1; }
.lseo-new .revcard-qr { display: flex; flex-direction: column; align-items: center; }
.lseo-new .revcard-thanks {
  font-size: 9.5px; font-weight: 700; letter-spacing: .05em; text-transform: uppercase;
  color: var(--baob-charcoal); margin-bottom: 6px;
}
.lseo-new .revcard-qrbox {
  position: relative; display: block;
  border: 2px solid var(--baob-blue-bright); border-radius: 8px;
  padding: 7px 7px 20px;
  text-decoration: none;
}
.lseo-new .revcard-code { width: 96px; height: 96px; display: block; }
.lseo-new .revcard-scan {
  position: absolute; bottom: -11px; left: 50%;
  transform: translateX(-50%);
  font-size: 11px; font-weight: 800; letter-spacing: .12em; text-transform: uppercase;
  background: var(--baob-red); color: var(--baob-white);
  padding: 3px 14px; white-space: nowrap;
}
.lseo-new .gbpm { position: relative; }
.lseo-new .gbpm-stack { display: grid; }
.lseo-new .gbpm-state {
  grid-area: 1 / 1;
  position: relative;
  background: var(--baob-white);
  border: 1px solid rgba(0, 0, 0, .1);
  border-radius: 12px;
  padding: 34px 16px 26px;
  opacity: 0;
  transition: opacity .45s ease;
  pointer-events: none;
}
.lseo-new .gbpm-state.is-shown { opacity: 1; pointer-events: auto; }
.lseo-new .gbpm-strength {
  position: absolute; top: -21px; right: 14px;
  display: flex; align-items: center; gap: 8px;
  background: var(--baob-white);
  border: 1px solid rgba(0, 0, 0, .1);
  border-radius: 999px;
  padding: 6px 14px 6px 6px;
  box-shadow: 0 2px 6px rgba(0, 0, 0, .07);
}
.lseo-new .gbpm-strength-copy { justify-content: center; }
.lseo-new .gbpm-ring { display: block; width: 26px; height: 26px; flex: 0 0 26px; }
.lseo-new .gbpm-strength-copy { display: flex; flex-direction: column; font-size: 10.5px; color: var(--baob-gray-550); line-height: 1.3; }
.lseo-new .gbpm-strength-copy b { font-size: 11px; color: var(--baob-black); }
.lseo-new .gbpm-chip {
  position: absolute; bottom: -11px; left: 50%;
  transform: translateX(-50%);
  font-size: 11px; font-weight: 700; letter-spacing: .06em; text-transform: uppercase;
  padding: 3px 12px; border-radius: 999px; color: var(--baob-white);
}
.lseo-new .gbpm-chip--before { background: var(--baob-gray-550); }
.lseo-new .gbpm-chip--after  { background: var(--baob-green); }

.lseo-new .gbpm-media { display: grid; grid-template-columns: 88px 1fr; gap: 4px; height: 96px; margin-bottom: 12px; }
.lseo-new .gbpm-photo {
  border-radius: 8px 0 0 8px; background: var(--baob-gray-550);
  width: 100%; height: 100%; object-fit: cover; display: block;
}
.lseo-new .gbpm-photo--empty {
  background: repeating-linear-gradient(45deg,
    var(--baob-gray-200) 0 8px, var(--baob-gray-100) 8px 16px);
}
.lseo-new .gbpm-map {
  position: relative; border-radius: 0 8px 8px 0;
  background: var(--baob-blue-light);
  background-image:
    linear-gradient(rgba(255,255,255,.85), rgba(255,255,255,.85)),
    linear-gradient(rgba(255,255,255,.85), rgba(255,255,255,.85));
  background-size: 100% 5px, 5px 100%;
  background-position: 0 62%, 68% 0;
  background-repeat: no-repeat;
}
.lseo-new .gbpm-pin {
  position: absolute; left: 56%; top: 44%;
  width: 12px; height: 12px; border-radius: 50% 50% 50% 0;
  background: var(--baob-red);
  transform: rotate(-45deg);
}
.lseo-new .gbpm-name { font-size: 18px; font-weight: 700; color: var(--baob-black); margin: 0 0 2px; }
.lseo-new .gbpm-cat { font-size: 13px; color: var(--baob-charcoal); margin: 0 0 6px; }
.lseo-new .gbpm-claim { font-size: 13.5px; color: var(--baob-blue-bright); margin: 0 0 8px; }
.lseo-new .gbpm-verified {
  display: flex; align-items: center; gap: 7px;
  font-size: 13.5px; color: var(--baob-charcoal); margin: 0 0 8px;
}
.lseo-new .gbpm-verified svg { width: 16px; height: 16px; flex: 0 0 16px; }
.lseo-new .gbpm-rating { display: flex; align-items: center; gap: 7px; font-size: 13.5px; color: var(--baob-charcoal); margin: 0 0 12px; }
.lseo-new .gbpm-rating b { font-weight: 700; }
.lseo-new .gbpm-stars { color: var(--baob-gray-300); font-size: 14px; letter-spacing: 1px; }
.lseo-new .gbpm-stars--lit { color: var(--baob-gold); }
.lseo-new .gbpm-q { color: var(--baob-gray-500); font-weight: 700; }
.lseo-new .gbpm-link { color: var(--baob-blue-bright); }
.lseo-new .gbpm-chips { display: flex; gap: 6px; margin: 0 0 12px; }
.lseo-new .gbpm-pill {
  font-size: 12.5px; font-weight: 600; color: var(--baob-blue-bright);
  border: 1px solid var(--baob-gray-300); border-radius: 999px;
  padding: 4px 12px; background: var(--baob-white);
}
.lseo-new .gbpm-pill--more { color: var(--baob-gray-550); }
.lseo-new .gbpm-cat--unknown { color: var(--baob-gray-500); font-style: italic; }
.lseo-new .gbpm-rows { border-top: 1px solid var(--baob-gray-200); padding-top: 10px; }
.lseo-new .gbpm-rows p { font-size: 13.5px; color: var(--baob-charcoal); margin: 0 0 6px; }
.lseo-new .gbpm-rows p:last-child { margin-bottom: 0; }
.lseo-new .gbpm-missing { color: var(--baob-red); font-weight: 600; }
.lseo-new .gbpm-open { color: var(--baob-green); font-weight: 700; }
.lseo-new .gbpm-pause {
  position: absolute; bottom: 10px; right: 10px;
  width: 34px; height: 34px; border-radius: 50%;
  display: flex; align-items: center; justify-content: center;
  background: var(--baob-white);
  border: 1px solid rgba(0, 0, 0, .18);
  color: var(--baob-charcoal);
  cursor: pointer; padding: 0;
}
.lseo-new .gbpm-pause:hover { color: var(--baob-black); border-color: rgba(0, 0, 0, .4); }
.lseo-new .gbpm-pause:focus-visible { outline: 2px solid var(--baob-blue-bright); outline-offset: 2px; }
.lseo-new .gbpm-pause .gbpm-i-pause,
.lseo-new .gbpm-pause .gbpm-i-play { width: 16px; height: 16px; }
.lseo-new .gbpm-timer {
  position: absolute; top: -3px; left: -3px;
  width: 38px; height: 38px;
  pointer-events: none;
}
.lseo-new .gbpm-timer circle { animation: gbpmTimer 3s linear infinite; }
.lseo-new .gbpm.is-paused .gbpm-timer,
.lseo-new .gbpm.is-idle .gbpm-timer { display: none; }
@media (prefers-reduced-motion: reduce) {
  .lseo-new .gbpm-timer { display: none; }
}
.lseo-new .gbpm [data-tip] { position: relative; }
.lseo-new .gbpm [data-tip]:hover::after {
  content: attr(data-tip);
  position: absolute; bottom: calc(100% + 8px); left: 50%;
  transform: translateX(-50%);
  background: var(--baob-black); color: var(--baob-white);
  font-size: 12px; font-weight: 600; font-style: normal;
  padding: 5px 11px; border-radius: 6px;
  white-space: nowrap; z-index: 6; pointer-events: none;
}
.lseo-new .gbpm [data-tip]:hover::before {
  content: "";
  position: absolute; bottom: calc(100% + 3px); left: 50%;
  transform: translateX(-50%);
  border: 5px solid transparent; border-top-color: var(--baob-black);
  z-index: 6; pointer-events: none;
}
.lseo-new .gbpm-pause .gbpm-i-play { display: none; }
.lseo-new .gbpm.is-paused .gbpm-pause .gbpm-i-pause { display: none; }
.lseo-new .gbpm.is-paused .gbpm-pause .gbpm-i-play { display: block; }

@media (prefers-reduced-motion: reduce) {
  .lseo-new .gbpm-state { transition: none; }
}
.lseo-new .work-list-head .hero-eyebrow { margin-bottom: 16px; }
.lseo-new .work-showcase-head .hero-eyebrow { color: var(--baob-white); }
.lseo-new .work-showcase-head .hero-eyebrow { margin-bottom: 16px; }
.lseo-new .work-guide > .wrap { position: relative; z-index: 1; }
.lseo-new .guide-card {
  display: grid; grid-template-columns: 3fr 2fr;
  gap: 48px; align-items: center;
  padding: 52px 56px;
  background: var(--baob-gray-100);
  border-radius: 12px;
}
.lseo-new .guide-copy .hero-eyebrow { margin-bottom: 14px; }
.lseo-new .lsr-deep .guide-card { margin-top: 110px; align-items: stretch; }
.lseo-new .lsr-deep .guide-media { display: flex; }
.lseo-new .guide-copy h2 { font-size: clamp(26px, 2.6vw, 34px); margin: 0 0 18px; max-width: none; }
.lseo-new .btn-ico { width: 15px; height: 15px; flex: none; }
.lseo-new .guide-copy p { font-size: 16px; line-height: 1.6; color: var(--baob-charcoal); margin-bottom: 14px; max-width: 60ch; }
.lseo-new .guide-actions { display: flex; flex-wrap: wrap; align-items: center; gap: 14px; margin-top: 26px; }
.lseo-new .guide-media img {
  display: block; width: 100%; height: auto;
  aspect-ratio: 3 / 2; object-fit: cover;
  border-radius: 10px;
}
.lseo-new .guide-card--dark { background: var(--baob-near-black); }
.lseo-new .guide-card--dark .hero-eyebrow { color: var(--baob-white); }
.lseo-new .guide-card--dark h2 { color: var(--baob-white); }
.lseo-new .guide-card--dark .compare-lead { color: rgba(255, 255, 255, .88); }
.lseo-new .guide-card--dark .mark-list li { color: rgba(255, 255, 255, .92); }
.lseo-new .guide-ph {
  display: flex; align-items: center; justify-content: center;
  height: 100%; min-height: 200px; width: 100%;
  background: rgba(255, 255, 255, .05);
  border: 1px dashed rgba(255, 255, 255, .3);
  border-radius: 10px;
  font-size: 13px; font-weight: 600; letter-spacing: .04em;
  color: rgba(255, 255, 255, .65); text-align: center; line-height: 1.6;
}

@media (max-width: 900px) {
  .lseo-new .guide-card { grid-template-columns: 1fr; gap: 32px; padding: 36px 28px; }
  .lseo-new .guide-media { max-width: 320px; }
}
.lseo-new .cs-quote .wrap { text-align: center; }
.lseo-new .cs-next .guide-actions { justify-content: center; margin-top: 0; }
.lseo-new .cs-next--inline .guide-actions { justify-content: flex-start; }
.lseo-new .ws-hero .hero-copy p { max-width: 54ch; }
.lseo-new .ws-video[data-inline-video].is-playing .hero-play { display: none; }
.lseo-new .ws-video .hero-play {
  position: absolute; top: 50%; left: 50%; transform: translate(-50%, -50%);
}
.lseo-new .ws-panel-body .mark-list { margin-bottom: 26px; }
.lseo-new .ws-panel-body .mark-list li { line-height: 1.55; }
.lseo-new .sup-nav-home.is-active { background: rgba(var(--baob-red-rgb), .10); color: var(--baob-red); }
.lseo-new .art-toc a.is-active { color: var(--baob-red); border-left-color: var(--baob-red); }
.lseo-new .sup-nav-sub a.is-active { background: rgba(var(--baob-red-rgb), .10); color: var(--baob-red); font-weight: 600; }
.lseo-new .pods .hero-eyebrow { color: rgba(255, 255, 255, .55); }
.lseo-new .wr-all .arrow { width: 18px; height: 18px; }
.lseo-new .bl-hero .hero-eyebrow { color: rgba(255, 255, 255, .55); }
.lseo-new .bl-feat-cta .arrow { width: 18px; height: 18px; }
.lseo-new .bl-all .arrow { width: 17px; height: 17px; }
.lseo-new .price-foot .btn { width: 100%; justify-content: center; }
.lseo-new .pricing-addons .hero-eyebrow { color: rgba(255, 255, 255, .55); }
.lseo-new .addon-card a .arrow { width: 15px; height: 15px; }
.lseo-new .pricing-faq .hero-eyebrow { text-align: center; }
.lseo-new .aiw .hero-copy p { max-width: 48ch; }
.lseo-new .ai-wire .is-in { opacity: 1; transform: none; }
.lseo-new .ai-done.is-in { opacity: 1; }
.lseo-new .wf-hero > .wrap > p {
  font-size: 17px; color: var(--baob-charcoal);
  max-width: 48ch; margin: 0 auto;
}
.lseo-new .wf-list .arrow { width: 15px; height: 15px; flex: none; color: var(--baob-gray-500); transition: transform .2s ease, color .2s ease; }
.lseo-new .wf-list a:hover .arrow { color: var(--baob-red); transform: translateX(3px); }
.lseo-new .cscard-link .arrow { width: 14px; height: 14px; flex: none; transition: transform .2s ease; }
.lseo-new .cscard-link:hover .arrow { transform: translateX(3px); }
@media (prefers-reduced-motion: reduce) {
  .lseo-new .cscard-link .arrow { transition: none; }
}
.lseo-new .svc-subnav-pill a.is-active { background: var(--baob-near-black); color: var(--baob-white); border-radius: 5px; }
.lseo-new .svc-cta-txt .arrow { width: 16px; height: 16px; }
.lseo-new .svc-cta-txt--dark .arrow { color: var(--baob-white); }
.lseo-new .like-h3 { font-size: 24px; margin: 0 0 16px; color: var(--baob-black); }
.lseo-new .svc-card--video .hero-play { font-size: 18px; }
.lseo-new .wd-stagebtn.is-active { background: var(--baob-near-black); color: var(--baob-white); border-color: var(--baob-near-black); }
.lseo-new .wd-cap.is-shown { display: block; animation: wd-cap-in .35s ease; }
.lseo-new .wd-upgrade .arrow { width: 15px; height: 15px; flex: none; color: var(--baob-red); }
.lseo-new .bw-body .hero-copy p { max-width: 56ch; }
.lseo-new .bw-select-cta .arrow { width: 16px; height: 16px; }

@media (max-width: 700px) {
  .lseo-new .hiw-actions .btn { width: 100%; justify-content: center; }
}
.lseo-new .offer-cat.is-active { background: var(--baob-white); border-color: var(--baob-gray-300); }
@keyframes heroLockShackleSwing {
  0%   { transform: rotate(-35deg) translate(1px, -1px); stroke: var(--baob-red); }
  25%  { transform: rotate(-35deg) translate(1px, -1px); stroke: var(--baob-red); }
  55%  { transform: rotate(0deg) translate(0, 0); stroke: var(--baob-red); }
  70%  { transform: rotate(0deg) translate(0, 0); stroke: var(--baob-red); }
  100% { transform: rotate(0deg) translate(0, 0); stroke: #15A34A; }
}
@keyframes heroLockBodyColor {
  0%, 70% { fill: var(--baob-red); }
  100%    { fill: #15A34A; }
}
@keyframes heroTrendDraw {
  from { stroke-dashoffset: 122; }
  to   { stroke-dashoffset: 0; }
}
@keyframes heroTrendFillIn {
  from { opacity: 0; }
  to   { opacity: 1; }
}
@keyframes heroTrendDotIn {
  0%   { opacity: 0; transform: scale(0); }
  70%  { opacity: 1; transform: scale(1.4); }
  100% { opacity: 1; transform: scale(1); }
}
@keyframes baob-card-spin { to { --baob-card-angle: 360deg; } }
@keyframes gbpmTimer { to { stroke-dashoffset: 0; } }
@keyframes wd-cap-in { from { opacity: 0; transform: translateY(6px); } to { opacity: 1; transform: none; } }

/* ---- jefvandegraaf.com adjustments (2026-10-07) ---- */
/* guide card photo + the illustrative-examples note */
.lseo-new .guide-media img.guide-img { display: block; width: 100%; height: 100%; object-fit: cover; border-radius: 12px; }
.lseo-new .lseo-note { margin: 14px 0 0; font-size: 13px; line-height: 1.5; color: var(--baob-gray-550, #5b5b57); text-align: center; }
/* this site's header scrolls away, so the sticky section nav sits at the very top */
.lseo-new { --baob-header-h-sticky: 0px; }

/* ---- keep this site's global styles out of the ported page (found by diffing every element against the BAOB original) ---- */
/* BAOB sets these on its .localseo-page / .localseo-body wrappers, which this site does not have */
.lseo-new { --lsr-nav-h: 56px; }
.lseo-new .hero-copy p { max-width: 56ch; }
/* global blockquote: yellow left bar, serif italic 1.15em, padding: none of it belongs on the red warning band */
.lseo-new blockquote { margin: 0; padding: 0; border: 0; font-family: inherit; font-style: normal; font-size: inherit; line-height: inherit; background: none; }
/* global lists: browser/site margins and the 40px indent pushed the check-mark bullets in */
.lseo-new ul, .lseo-new ol { margin: 0; padding: 0; }
.lseo-new .mark-list { margin: 0; padding: 0; list-style: none; }
/* global "p a, li a" highlighter: grey 2px border + yellow fill + weight 500, on top of BAOB's own underline (= the double underline). :where keeps the hover
   at 0,1,2 so it beats the global p a:hover but never a card rule such as .lseo-new .lsr-key (0,2,0) */
.lseo-new p a, .lseo-new li a, .lseo-new figcaption a,
.lseo-new p a:where(:hover, :focus-visible), .lseo-new li a:where(:hover, :focus-visible), .lseo-new figcaption a:where(:hover, :focus-visible) { padding-bottom: 0; border-bottom: 0; background-image: none; background-size: 0 0; font-weight: inherit; }
.lseo-new .lsr-deep-copy p a { font-weight: 600; }
/* global h1-h4 { margin-top: 1.5em } pushed the hero headline 93px below its eyebrow */
.lseo-new h1, .lseo-new h2, .lseo-new h3, .lseo-new h4 { margin-top: 0; }
/* the loonies footnote under the call buttons: same text, size and break as the home page footnote,
   in a grey that passes contrast (#545454 on #F4F4ED is about 7:1; the old #999 was about 2.6:1) */
.lseo-new p.lseo-footnote, .lseo-new .hero-copy p.lseo-footnote { margin: 18px 0 0; max-width: none; font-size: 12px; line-height: 1.5; color: var(--baob-gray-550, #545454); text-align: left; }
.lseo-new .lseo-footnote .fn-mark { color: var(--baob-red); font-weight: 700; }
.lseo-new .lsr-cta p.lseo-footnote { text-align: center; margin-top: 22px; }
/* "Is local SEO confusing" band: keep the paragraph to a readable measure (Jef) */
.lseo-new .lsr-gbu-cta p { max-width: 60ch; margin-inline: auto; }

/* 2027 guide cover is 1200x630 with text on it: show it whole, not cropped to 3:2 */
.lseo-new .lsr-deep .guide-media img.guide-img--wide, .lseo-new .guide-media img.guide-img--wide { width: 100%; height: auto; aspect-ratio: 1200 / 630; object-fit: cover; align-self: center; }
.lseo-new .guide-media:has(.guide-note) { flex-direction: column; justify-content: center; }
.lseo-new .guide-note { display: flex; align-items: center; gap: 8px; margin: 14px 0 0; font-size: 14px; line-height: 1.4; color: rgba(255, 255, 255, .78); }
.lseo-new .guide-note svg { width: 18px; height: 18px; flex: 0 0 auto; fill: currentColor; }
.lseo-new .lsr-cards-note { max-width: none; } /* one full line (Jef, 2026-10-07) */

/* closing CTA: the petri-dish colony band (same recipe as the Client Stories pre-footer) */
.lseo-new .lsr-cta--dish { position: relative; overflow: hidden; background: var(--baob-near-black, #101010); color: #fff; padding: 112px 0 108px; }
.lseo-new .lsr-cta--dish .colony-field { position: absolute; inset: 0; width: 100%; height: 100%; pointer-events: none; z-index: 0; }
.lseo-new .lsr-cta--dish > .wrap { position: relative; z-index: 1; }
.lseo-new .lsr-cta--dish h2 { max-width: 760px; margin: 0 auto 18px; font-size: clamp(36px, 4.4vw, 56px); font-weight: 500; line-height: 1.1; color: #fff; }
.lseo-new .lsr-cta--dish p { color: rgba(255, 255, 255, .82); }
.lseo-new .lsr-cta--dish p.lseo-footnote { color: rgba(255, 255, 255, .65); }
.lseo-new .lsr-cta--dish .btn { --baob-button-edge: var(--baob-white, #fff); --baob-button-bg-hover: var(--baob-charcoal, #222); }
@media (max-width: 760px) { .lseo-new .lsr-cta--dish { padding: 96px 0 68px; } }